Samford University Library * Information Literacy Program * 04-25-03

Name: ____________________________________________________

Celebrity Endorsements

Imagine you have been asked to write a paper about this advertisement. The following steps will help you prepare your research.

1. As a group, analyze your advertisement. Look for the main image, any stereotypes that seem to be reinforced or subverted, any subliminal messages, and any props that appear to be meaningful. Write down these terms below. Don’t forget to think of synonyms or related terms that may be useful.

2. What is the technique the advertisement is using to sell you something?

3. Of all the terms you have thought of, pick the ones that your group would like to focus their research on and plug them into the grid below.

Term 1	x	Term 2
x	AND	x
OR	x	OR
x		x

4. Search the terms that you put in your grid in the Samford Libraries Catalog to find books on your topic. How many results did you get?

5. Take a look at your results. Would any of the results help you write your paper? If yes, which ones? If no, what will you do next?

April 25, 2003

Reference Unit, SUL

Birmingham, Alabama