Shaping Your Topic

When a topic seems too narrow for the scope of your assignment, think of the general categories that are related to your keywords. For our topic of print marketing of athletic shoes to 13-year-old boys we might choose:

print marketing of athletic shoes to 13-year-old boys
rake together related topics to broaden
variety of mediums include print, tv & internet marketing
variety of products include sports drinks & other athletic equipment
variety of age groups include adolescent boys or all males
variety of genders include adolescent boys and girls

So what are some ways we can figure out if our topic fits the length and scope of our assignment? Brainstorming is one excellent tool.

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